Jean Claude Monachon

JC Monachon, a diving industry pioneer, began his underwater journey in 1974 at age 14. His passion for diving led him to become a professional after 12 years. In 1986, JC left his corporate job in Switzerland to pursue his dream of working as a diving professional in the Maldives. This decision transformed his life and the lives of many others.

After rising to CEO within a prominent diving organization, JC drove change by transitioning the industry to digital programs. His leadership revolutionized diving education at SSI - Scuba Schools International. Fluent in five languages, JC's international business development expertise enabled him to identify market needs and launch innovative programs such as the successful Mermaid Program.

With a belief in taking action rather than remaining idle, JC emphasizes imperfect progress. He specializes in social media marketing, and has conducted over 2400 webinars in five languages over the past four years. JC aims to improve marketing strategies organically, staying connected to local communities and markets.

JC, now a Chief Executive Human, combines the power of AI with his social media marketing education. He is dedicated to rejuvenating the diving industry by promoting sustainability and marine ecology. JC also has demonstrated with proven marketing strategies that any dive center and dive professional can make best usage of the actual technologies to boost the business.

Diving encompasses relationships, health, and wealth, ensuring a promising future. With JC at the forefront, the industry is poised for a prosperous era of ecological consciousness and sustainable growth.

Title of presentation: "If you hate marketing – this is for you!"

To all the “INGS” you hate: sell-ING, Writ-ING emails, Chas-ING customers, Back and forth Messag-ING, Follow-ING up, Wait-ING to start your business, Miss-ING opportunities, Market-ING, Work-ING a 9 to 5. The “ING” you like Div-ING is what you want to share and never miss an opportunity anymore in your career or diving center.