Martyna Skura

Social Media Manager at Santi Diving since 2022. Actively manages accounts on all social media channels of the Santi Group: Santi Diving, Avatar Suits, Baltictech, Santi Odnaleźć Orła.

Recreational diving instructor – PADI IDC Staff Instructor. Has worked as a diving instructor in places such as Mexico and the Maldives. Engaged in coral reef protection efforts in Fiji and the Maldives. PADI DiveAmbassador since 2021 (the first and so far the only person from Poland).

In her private life, she is a traveler, cyclist, writer, blogger, speaker, and educator.

Title of the presentation: Likes, Follows, and Fins: Navigating Social Media for Divers.

Publishing without a strategy is like diving without a plan – you can drown in the depths of the Internet. The presentation will be dedicated to: social media planning and strategy for the diving community (dive centers, instructors, divers), what attracts people, what "sells" and what doesn't, how to engage the younger generation, specific ideas, analysis of various social media channels and what content fits best on which channel. Ethics and etiquette on social media.